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Intelligence service network

905 numbersare a type of telephone voting service in which the call recipient is paid for each call received (call length is limited to 3 minutes).


This voice-over service, based on the intelligent network infrastructure, allows you to use the telephone network to count the number of calls received from across the country in relation to a given event, usually designed for and targeting the audience of a specific media programme (primarily, television or radio).


These services are most often used to conduct surveys or opinion polls in the sphere of the mass media.


ADVANTAGES

  • Instant results.
  • Growing participation: increases survey response rates
  • Reduces the input of redundant or unnecessary data.
  • Multiple questions may be asked.
  • Lower cost per response. Highly competitive rates.
  • Enables identification of the most productive regions and selection of the most representative calls to put them on air.
  • Prevents lost calls: the survey can be conducted 24 hours a day and at weekends.
  • Broadens the company’s potential client base: enables assessment of how a new product, service or idea is received by region, segment, etc.
  • Facilitates the collaboration and support of specialised professionals and companies. Alternative processing can be programmed for special occasions.
  • Optimises and enhances the effectiveness of advertising and promotional campaigns and enables monitoring of data generated by other media.

In sum, the main benefits of this service include round-the-clock availability, speed, competitive rates, convenience and operational simplicity.


CLIENTS

Paid 905 calls are particularly well suited for large surveys. They are often used by:


Mass media outlets(especially radio and television): to conduct surveys, compile data, hold debates, hold contests, etc.


Advertising agencies to assess the impact of a given campaign, perform market tests or determine customers' opinions with regard to a new product in order to use the results to develop it further.


Opinion poll companies to conduct sociological studies quickly, directly and at very competitive rates.


Charity organisations. In some countries, telephone voting is often used in fund drives and to collect donations.


Public bodies. Official organisations can use the service to gauge public opinion on current affairs.


Grassroots organizations to legitimise their actions through a vote that indicates public support.


Public information service sponsors (time, weather, etc.): 905 numbers are an attractive and profitable substitute for the current 80Y services.

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