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What sets micropayments apart is that they afford users instant access to content without requiring them to key the code shown on their screen into their mobile telephones.
Users go online, see the value-added number, dial it and gain immediate access to the website’s private content area.
As no code needs to be entered and the transaction is much faster, users pay a fair price for the service. Satisfied with its quality, they come back to the website more often.
Micropayments are the payment system used to gain access to a website’s private content by means of a conventional telephone call to a value-added number (803, 806, 807 and SMS).
They can thus make operating a website quite profitable.
They are a universal means of payment and can be used by all customers, regardless of how they access the Internet (DSL, cable or modem). Customers must simply have a telephone at hand as they browse online.
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